Back in August when the Fenway Sports Group announced a sales partnership between its marketing arm (Fenway Sports Management) and the LPGA, bold words were spoken by Mollie Marcoux Samaan. “It’s a game-changer for the LPGA, women’s golf, and women’s sports,” said the LPGA commissioner.
Well, it has taken barely two months for her words to be validated. That’s because the LPGA confirmed that it would be bringing a tournament to the Boston area for the first time since 1997, signing a five-year sponsorship deal with FM Global. FSM helped facilitate the deal.
The FM Global Championship will debut Aug. 29 – Sept. 1 next year at TPC Boston in Norton, Mass. The 144-player field will compete for a $3.5 million purse, the largest on the LPGA outside of the five majors and the CME Group Tour Championship.
Here's why it's a big deal for New England.